I think we live in a culture where business people need to 'hit the ball over the net'. Teens consider it rude not to reply immediately to texts. Home schedules would grind to a halt without immediate communication. We are conditioned to pursue this level of efficiency but we are all supposed cease this behavior once we sit in our respective 5,000 pound pieces of steel and glass. Creating a sustainably safer driver may start with public awareness via legislation but legislation alone cannot win this battle.

I read that more than 3/4 of teens text daily - many text more 4000 times a month. New college students no longer have email addresses! They use texting and Facebook - even with their professors. Tweens (ages 9 -12) send texts to each other from their bikes. This text and drive issue is in its infancy and I think we need to do more than legislate.

I decided to do something about distracted driving after my three year old daughter was nearly run down right in front of me by a texting driver. Instead of a shackle that locks down phones and alienates the user (especially teens) I built a tool called OTTER that is a simple GPS based texting auto reply app for smartphones. It also silences call ringtones while driving unless you have a bluetooth enabled. I think if we can empower the individual then change will come to our highways now and not just our laws.

Erik Wood, owner
OTTER app
“do one thing well... be great.”